I run paid media and SEO for banks, clinics, hotels, and a handful of finance firms in Australia. Most of them stay for years.
I’m Keshab. I work out of Kathmandu and I’ve spent the last seven years inside Google Ads, Meta Ads Manager, GA4, and Looker Studio. I’m not an agency. I’m one operator who takes on a small number of accounts, reads the data every Monday morning, and writes a short note every Friday explaining what changed and why.
I don’t pitch. I don’t run a 40-slide kickoff deck. The first thing you get from me is a one-page 90-day plan with three numbers on it — the metric we’re moving, the baseline, and the target. Everything I do after that traces back to that page.
Four artefacts. Nothing else.
Most accounts I take over have the same three problems: conversion tracking is half-wired, the account is structured around what an agency wanted to bill for, and nobody has read a Looker Studio dashboard in four months. I clean those up first. Then I ship four things, on schedule, every month I work with you:
- The 90-day plan. One page. Three numbers. Two risks. We agree on it in week one and we don’t pretend it didn’t exist in week ten.
- The Friday note. Short. Plain English. What I changed this week, what moved, what I’m watching next week. Sent every Friday by 6pm Kathmandu.
- The monthly review. 45 minutes on a call. We look at the dashboard together, not slides about the dashboard.
- The Looker Studio dashboard. Live. Connected to GA4, Google Ads, and Meta. The same numbers I’m looking at — not a polished export.
Seven years, in order.
- 2018
Started. Ran my first Google Search and Display campaigns for small Kathmandu businesses. Learned more from the accounts I broke than the ones I scaled.
- 2019
First bank engagement. Began work inside the Nepali banking sector — performance reporting, paid search, and landing page experiments. Eventually led to longer-term work with Global IME Bank and IME Remit.
- 2020
Added SEO and Meta. Stopped being a “Google Ads guy.” Started rebuilding the way I scoped engagements — paid + organic + measurement as one stack, not three vendors.
- 2021
First international clients. Started working with Better Broking and Todaro Finance Group in Australia. Time zone discipline became a skill, not an inconvenience.
- 2022
Crossed NPR 50L in managed ad spend. Brought on Chandragiri Hills for SEO and started running technical audits as standalone engagements.
- 2024
Built the case-study practice. Ran the “गर्भको कुराकानी” IVF campaign for Angel Fertility Clinic — 150+ qualified leads at NPR 180/lead, 3.8% CTR. Took Better Broking‘s Quality Score from 5 to 8 and dropped CPA 35% in 60 days.
- 2026
Today. Six to eight active engagements, including Encore Media on the agency side. Crossed NPR 1Cr+ in lifetime managed spend. Still writing the Friday note.
The names on the door.
There are others I don’t publish — financial services, mostly, where attribution to a single vendor isn’t the deal. These are the ones I can talk about openly:
- Global IME BankBanking · Nepal
- Chandragiri HillsHospitality · Nepal
- Angel Fertility ClinicHealthcare · Nepal
- Better BrokingMortgage · Australia
- Todaro Finance GroupFinance · Australia
- Encore MediaAgency · Global
- IME RemitFintech · Nepal
A short list of things I refuse to do.
Saying no is the most useful thing I do for new clients. Here’s what I won’t sell you, regardless of budget:
- no
Link buying or PBNs. I will not put a domain I’m responsible for inside a private blog network. If the link can be bought in a Telegram group, I’m not interested.
- no
Mock dashboards. I won’t build a “presentation dashboard” that looks better than the live one. You get Looker Studio connected to the real APIs, or nothing.
- no
40-slide kickoff decks. Anything I can’t fit on one page in week one, I don’t understand well enough to charge you for.
- no
Vanity metric reporting. Impressions and reach are not the deliverable. CPA, ROAS, qualified leads, and assisted revenue are.
- no
“Set and forget” retainers. If I’m not actively changing something in your account in a given month, I’ll tell you, and we’ll talk about whether the retainer still makes sense.
- no
Black-box attribution. Every conversion I report on is traceable to a GTM tag, a GA4 event, and a Looker tile you can click on.
The stack, honestly.
No “we use a proprietary AI platform.” These are the same tools you’d use if you hired anyone competent — I just have seven years of muscle memory in them.
Google Ads · Meta Ads Manager · LinkedIn Campaign Manager · Microsoft Ads
GA4 · Google Tag Manager · Looker Studio · server-side GTM where it matters
Ahrefs · SEMrush · Screaming Frog · Search Console · Sitebulb for crawls
- Google Ads — Search
- Google Ads — Display
- Google Ads — Shopping
- Google Ads — Video
- Google Analytics 4
- Meta Blueprint
- HubSpot Inbound
- SEMrush SEO Toolkit
// renewed annually, not framed on a wall
Being in Nepal is a feature, not a footnote.
Kathmandu sits at GMT+5:45. That means by the time my Australian clients open their laptops in Sydney, I’ve already had four hours of focused account work, and my Nepal-based clients in Kathmandu are halfway through their day. Most of my international work happens on a 24-hour cycle — I push changes overnight, you wake up to the Friday note, we sync on a 45-minute call once a month.
I bill in USD or AUD for international work, NPR for Nepal. Contracts are simple. There’s no agency overhead because there’s no agency — just me, the dashboards, and the work.
Friday note lands at 18:00 KTM.
Things people email me before signing.
Do you take on agency-style retainers, or only specific projects?
Both, but I’m selective. Most engagements are 6–12 month retainers covering paid + measurement, or paid + SEO. I also take on standalone technical SEO audits and conversion tracking rebuilds as one-off projects.
How many clients do you actually work with at once?
Six to eight active engagements. I’ve turned down more work than I’ve taken on in the last two years — that’s the only way the Friday note stays honest.
Do you work with industries outside finance and healthcare?
Yes. Hospitality (Chandragiri Hills), fintech (IME Remit), and agency-side work (Encore Media). The common thread is that the client cares about CPA or qualified leads more than impressions.
What’s the smallest budget you’ll work with?
For paid media management, I usually need at least NPR 2L/month in ad spend (or roughly USD 1,500) for the math to work for both of us. SEO retainers start lower because the deliverable is time, not spend.
If the Friday note sounds like the working relationship you want, write to me.
hello@krjoshi.com.np · WhatsApp +977-986610165