Owned-channel revenue from list growth, lifecycle automation, and disciplined send strategy.
Owned-channel revenue from list growth, lifecycle automation, and disciplined send strategy.
Email has the lowest CAC of any channel because the audience is already opted in. The work isn’t acquiring people — it’s earning enough trust to keep them. Most email programs I take over have the same three issues: no segmentation worth the name, broken lifecycle flows, and a deliverability profile that’s quietly hurting the rest of the program.
welcome, post-purchase, win-back, abandoned-cart and lifecycle flows.
Explorebroadcast and segmentation strategy that respects the inbox AND the P&L.
Exploreeditorial calendar, copy, design, and analytics for a newsletter people actually open.
Explore150+ qualified IVF consultation leads in a sensitive-category Meta campaign — 3.8% CTR, NPR 180 cost per lead, and a culturally-rooted creative angle.
Australian mortgage brokerage cut Google Ads CPA by 35% and lifted Quality Score from 5 to 8 in 60 days — while doubling qualified monthly leads.
Free 30-minute strategy call. No deck, no slides — just the conversation.