Organic + paid social as one system. Built around how your audience actually buys.
Social media as a system, not a channel
Most “social media marketing” engagements are content calendars with engagement metrics attached. That model has been declining for a decade — and accelerated in the AI-content era. The work I do treats social as a system: a content engine that feeds organic, paid, and sales — at the cadence and quality your business can actually sustain.
The honest question is never “how often should we post?” — it’s “what does each post need to do, and what happens after someone engages?”
The sub-services
- Facebook Marketing
- Instagram Marketing
- LinkedIn Marketing
- TikTok Marketing
- Content Strategy
- Community Management
How an engagement runs
Week 1: I sit with the founder or marketing lead and build a documented voice guide, a content matrix, and a 90-day calendar. Week 2: production starts. Week 3: posting starts. By week 8, every piece is being analysed for retention, share, save, and conversion (when there’s a real conversion to track). By week 12, we know which formats compound and which to retire.