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How We Work — Engagement Model

Three ways to work together — Audit, Sprint, Retainer. Clear scope, fixed timeline, real numbers. No SaaS tiers.

// engagement model

Three ways to work together. No SaaS tiers.

I do not sell “Starter / Pro / Enterprise” packages. I sell a clear scope, a fixed timeline, and a number you can defend to your CFO. Pick the engagement that matches the problem you actually have right now.

01 / one-time

The Audit

When you suspect spend is leaking but cannot prove it.

NPR 75,000
USD 550 / AUD 850

flat fee, paid 50/50

What you get

  • Forensic review of Google Ads, Meta Ads, GA4, GTM and conversion tracking
  • Wasted-spend report with exact campaigns, keywords and audiences to cut
  • Quality Score and creative fatigue diagnostic
  • 60-minute walkthrough call with your team, recorded
  • Prioritised 30-day fix list — not a 90-slide deck

What it is not

  • Implementation — I diagnose, your team or I execute later
  • A free-form strategy doc with no numbers attached

Timeline: 10 to 14 working days

Most chosen

02 / 90 days

The Sprint

When you need a measurable lift before the next board meeting.

NPR 1,80,000 / mo
USD 1,350 / AUD 2,100 / mo

3-month commitment, billed monthly

What you get

  • Full audit in week one, then build into execution by week two
  • Campaign rebuild on one platform (Google or Meta) or SEO content sprint
  • Conversion tracking rebuilt in GTM, server-side where it matters
  • Landing page direction and copy review on up to 3 pages
  • Weekly Loom updates + bi-weekly call, one Slack channel
  • Target outcome agreed in writing before we start — like Better Broking, where we cut CPA 35% in 60 days and moved Quality Score from 5 to 8

What it is not

  • A guarantee of revenue — I guarantee the work, not the market
  • Multi-platform from day one — we earn that in month two

Timeline: 90 days, hard end date

03 / monthly

The Retainer

When the foundation works and you want a partner who owns the number.

From NPR 1,20,000 / mo
From USD 900 / AUD 1,400 / mo

6-month minimum, quarterly review

What you get

  • Ongoing ad management across Google, Meta, LinkedIn — scoped to your stack
  • Creative direction + brief writing for your designer or mine
  • Monthly SEO content cadence — the same engine that drove +180% organic traffic for Chandragiri Hills
  • GA4 + Looker Studio dashboard you can read without me
  • One strategy call per month, async in between

What it is not

  • A retainer of hours — I bill for outcomes and scope, not minutes
  • A blank cheque — every quarter we re-scope or we end cleanly

Timeline: 6 months minimum, then rolling

// which tier suits you

Three honest rules

if

You already spend NPR 2 lakh+ per month on ads and cannot tell me your blended CAC — start with the Audit.

if

You have a launch, a fundraise, or a quarter to prove the channel works — take the Sprint.

if

Tracking is clean, ads are profitable, and you want someone to compound it — retainer.

// how a real engagement runs

Discovery, audit, plan, execution

This is what the first 30 days actually look like — not a sales deck version.

  1. Day 0

    Discovery call

    30 minutes. I ask about revenue, margin, what broke last quarter. No pitch deck.

  2. Day 1 to 10

    Audit + access

    Ad accounts, GA4, GTM, Search Console, CRM. I read the data before I write the plan.

  3. Day 11 to 14

    Plan + scope

    Written plan with KPIs, budget split, creative brief, and the exact number we move.

  4. Day 15+

    Execution

    Build, ship, measure. Same playbook that delivered 150+ leads at NPR 180 each for Angel Fertility’s “गर्भको कुराकानी” IVF campaign.

Book the 30-minute call.

No deck. No “discovery framework.” Just your numbers and mine.

hello@krjoshi.com.np  /  Kathmandu, Nepal  /  replies within 24h on weekdays

Talk through How We Work — Engagement Model?

Free 30-minute strategy call. No deck, no slides — just the conversation.