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Practical writing on Google Ads, SEO & Meta Ads.
Built on real campaigns, not theory. Updated when there's something worth saying.
Google Ads in 2026 — what changed, what didn’t, and what to do about it
Google Ads
Google Ads in 2026 — what changed, what didn’t, and what to do about it
The honest read on Google Ads in 2026 — Performance Max maturity, Demand Gen, AI-driven asset generation, and where human discipline still wins.
The SEO audit I run on every new client — and what it costs to skip it
SEO
The SEO audit I run on every new client — and what it costs to skip it
A walk-through of the 100-point SEO audit I run before any new engagement — what it covers, why it matters, and what…
Meta Ads after iOS — Pixel, CAPI, EMQ and what actually still works
Meta Ads
Meta Ads after iOS — Pixel, CAPI, EMQ and what actually still works
A practical guide to running Meta Ads in 2026 — Conversions API, EMQ tuning, dedup, and why measurement discipline now beats creative…
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Uncategorized
Hello world!
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