Content that ranks, ranks for revenue, and converts when it does. SEO + brand + sales as one team.
Content marketing, the working version
The content marketing playbook has a quiet problem: writing a lot does not equal ranking, and ranking does not equal revenue. The work I do treats content as a sales mechanism, not a publishing schedule. Every piece is scored on intent, target keyword, distribution plan, internal link target, and post-click conversion. If a piece can’t answer those five questions, it doesn’t get written.
What I build
- Blog writing — SEO-led, human-first.
- Copywriting — landing pages, ads, emails.
- Video content — short-form with discipline.
- Content strategy planning — calendars, clusters, briefs.